TY - JOUR AU - B. Surekha AU - Y. Sindhura AU - A. Lakshmi Narayana PY - 2026 DA - 2026/03/20 TI - Evaluating Scalable Data Analytics Platforms in Cloud Environments For Real-Time Processing JO - Global Journal of Engineering Innovations and Interdisciplinary Research VL - 6 IS - 3 AB - In the era of big data, cloud-based scalable data analytics platforms are critical for real-time processing across various industries. This research provides a comparative evaluation of horizontal and vertical scalability in cloud environments, focusing on their impact on performance, cost, and resource utilization. Using platforms like AWS, Google Cloud, and Azure, we analyze key metrics such as CPU utilization, latency, and operational costs across different scaling strategies. The results highlight the trade-offs between horizontal scaling, which distributes workloads across multiple instances for improved latency but at a higher cost, and vertical scaling, which optimizes resource usage within a single machine but encounters performance limits as demand increases. Auto-scaling mechanisms are also examined as a balance between these two approaches, offering dynamic scalability and cost optimization. This study provides valuable insights into selecting the appropriate scaling strategy based on workload requirements and operational constraints in real-time data analytics. SN - 3066-1226 UR - https://dx.doi.org/10.33425/3066-1226.1255 DO - 10.33425/3066-1226.1255